There are number of factors who convenes this Directorate to offer this program, such as:
- AS per official statistics of Department of Information, Government of Jammu and Kashmir, there are publishing 135 daily, weekly, fortnightly Urdu newspapers from the Valley of Kashmir
- Jammu and Kashmir is the first state in the Indian Union with Urdu as her official language
- Urdu language is the source of rich cultural milieu of this Sub-Continent in general and Jammu and Kashmir in particular
- Urdu is the only language understood across all the geographical regions and ethnic groups of Jammu and Kashmir; hence, it is called as lingua-franqa
- Urdu is being taught in all the schools of Jammu and Kashmir especially in Valley
- Urdu proficient human resource is required in various departments of state like Police, Revenue, Education, Culture, Information etc.
- Over the years need was felt to offer such a program, which can enhance the professional development of working Urdu journalist in Jammu and Kashmir.